Google Ads & PPC Masterclass
Search, Display, Performance Max, and YouTube video ad campaigns, keyword strategy, and conversion tracking setup.
Course overview
A hands-on course in running paid campaigns across Google's ad network — Search, Display, Performance Max, and YouTube — covering keyword strategy, campaign structure, and the conversion tracking setup that turns ad spend into measurable results.
Skills you'll gain
- Build and structure Search, Display, and Performance Max campaigns
- Research and select keywords with commercial intent
- Set up YouTube video ad campaigns
- Implement conversion tracking with Google Tag Manager and Google Ads
- Read and act on campaign performance reports
- Manage budgets and bidding strategies for ROI
Learning outcomes
- 01Launch and manage a Google Ads account across multiple campaign types
- 02Set up conversion tracking that reports accurate return on ad spend
- 03Take on paid media / performance marketing roles
- 04Diagnose and improve an underperforming campaign
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Ready to enrol in Google Ads & PPC?
Pay by bank transfer, send the confirmation on WhatsApp, and access is usually unlocked the same working day.