Skip to main content
SINA.
Menu
Faculty 08

Marketing, Design & Leadership

The faculty pairs demand generation with the craft and communication skills around it. Marketing programmes cover Google Business Profile and local search, Google Ads across Search, Display, Performance Max and YouTube, and organic social with Meta Ads Manager. Design runs from Photoshop and Illustrator through to UI/UX research and prototyping in Figma. The executive strand addresses public speaking, negotiation, leadership and personal productivity.

Courses
11
Certification bodies
2
Faculty
08

Career Path

6 programmes

Stock market chart displayed on laptop screen
Associate

Google Ads & PPC

Search, Display, Performance Max, and YouTube video ad campaigns, keyword strategy, and conversion tracking setup.

Google AdsPPC
Person holding black smartphone
Foundation

Google Profiling & Local SEO

Google Business Profile optimization, local citation strategies, review management, and localized search visibility.

Local SEOGoogle Business
A desk with a keyboard, pencils, and various color samples
Foundation

Graphic Design Masterclass

Typography, visual composition, color theory, brand identity development, and mastery of Adobe Photoshop & Illustrator.

PhotoshopIllustrator
A person holding a smart phone with social media on the screen
Foundation

Social Media Marketing

Content marketing strategy, organic community building, Meta Ads Manager, target audience segmentation, and campaign ROI analytics.

Meta AdsContent Strategy
Person holding pen near paper
Associate

UI/UX Design & Prototyping

User research, wireframing, interactive prototyping, design systems, and mobile/web interface design using Figma.

13 weeks
FigmaUI/UX
A designer's workstation with interface wireframes laid out beside a monitor
SC-800
ProfessionalEC-Council

YOUTUBE AUTOMATION

YOUTUBE AUTOMATION

Draft

Professional Skill

5 programmes

Two colleagues talking across a table, seen through a glass partition
Associate

Conflict Resolution

Mediation techniques, peer tension negotiation, de-escalation strategies, and fostering collaborative workplace dynamics.

Conflict ResolutionDiplomacy
Person discussing while standing in front of a large screen in front of people inside dim-lighted room
Professional

Executive Communication

Public speaking, structured slide creation, active listening, business storytelling, and executive pitch delivery.

Public SpeakingExecutive Pitch
People sitting on chair in front of table while holding pens during daytime
Professional

Leadership & EQ

Dynamic leadership frameworks, motivating hybrid/remote teams, self-awareness, and empathy-driven team management.

LeadershipEmotional Intelligence
Open monthly planner on wooden desk
Foundation

Time Management

Priority frameworks (Eisenhower Matrix), task delegation, meeting efficiency, deadline management, and overcoming procrastination.

ProductivityTime Management
A designer's workstation with interface wireframes laid out beside a monitor
334
ProfessionalAdobe

Video editing

This course provides practical training in video editing, cutting and trimming, transitions, audio editing, text and titles, effects, color correction, and video export. Students learn to create professional videos for social media, YouTube, marketing, and digital content using industry-standard editing tools.

Draft
Next facultySoftware Engineering